Check Out Our Brand


While we do love a good party, there are some rules around here (we’re not animals after all). These guidelines will help you correctly use our beautiful brand, so please take a moment to familiarize yourself with how we work.

By using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines and you understand that a violation of these guidelines will result in the termination of your license and/or permission to use our brand assets.

Who We Are

Mucky Duck is the Michigan-made mustard known for its authentic recipe, taste, and versatility.

Our Primary Wordmarks

The Mucky Duck wordmark can be presented in both stacked and horizontal arrangements, with usage determined on a case-by-case basis to ensure the best fit within the design context.

The primary color for the logo must consistently remain black, preserving brand identity and recognition. In scenarios where a notable contrast issue arises between the logo and its background, the logo may be displayed in white to ensure superior visibility and legibility.


Our Alternate Wordmark

The stacked wordmark, accompanied by our designated modifier, may be used strategically in situations where additional context or storytelling is deemed essential for the Mucky Duck brand’s effective communication.


Our Duck Duo

The primary duck illustration serves as a visual embodiment of the Mucky Duck brand’s “Absurdly Wholesome” attitude and voice. This illustration should strictly be in the form of a black line drawing and only be used on backgrounds with a high level of contrast. Importantly, the duck illustrations should remain independent and not be integrated with the word marks in any form.


Best Practices

CLEAR SPACE The space surrounding the logo lockup should never be smaller than hight of U.


MISUSES The Mucky Duck logo should always be used in its original format or under the guidelines given. Never should logo be treated in one of the methods shown here.


Altering the word mark’s appearance


Using a non-designated color


Using white when the background is high enough contrast for the black wordmark


Combining Elements

Our Colors

The Mucky Duck palette is reminiscent of out original brand from 1983. The colors should never be used outside of the values shown here. The following shows each color profile’s appropriate use:

  • Pantone: Offset Spot Printing, Screen Printing

  • CMYK: Offset Process Printing, Digital Printing

  • RGB: Screen-Based Applications

  • HEX: Screen-Based Applications

  • PMS 7717 C
  • CMYK 81 36 51 12
  • RGB 47 120 119
  • HEX #2F7877
  • PMS 565 C
  • CMYK 38 2 18 0
  • RGB 157 211 210
  • HEX #9DD3D2
  • PMS 240 C
  • CMYK 35 100 18 1
  • RGB 171 33 123
  • HEX #AB217B
  • PMS 230 C
  • CMYK 3 41 0 0
  • RGB 237 169 203
  • PMS 715 C
  • CMYK 2 49 96 0
  • RGB 241 148 41
  • HEX #F19429
  • PMS P 168-9 U
  • CMYK 7 3 15 0
  • RGB 235 235 217

Trademark Usage Guidelines

These guidelines outline the proper usage and visual representation of the Mucky Duck brand assets. By utilizing our brand assets, you implicitly agree to adhere to these guidelines, and any violation will lead to an immediate revocation of your license and/or permission to use our brand assets.

To employ our brand assets, you must first obtain explicit written authorization from the Head Quack

Your use should not create any confusion among consumers regarding our association, sponsorship, or endorsement of your company, products, or services.

Our brand assets are our exclusive property, and any positive impact stemming from their usage belongs solely to us. You must refrain from any actions that conflict with our rights or ownership of these assets. When used on a web page, our brand assets, along with our name, should include embedded hyperlinks to our homepage at

Respectful use is crucial. Do not employ our brand assets in a way that can harm us, our products, services, or tarnish our reputation or the goodwill associated with our brand assets. In other words, refrain from associating our brand assets with illicit, illegal activities, deceptive practices, or any harmful actions.